Bengaluru, India – India’s fitness technology sector has secured $7 million in funding during the first nine months of 2025, signaling a notable slowdown in investment compared to previous years. Despite the overall cautious funding environment, Bengaluru-based Cult.fit continues to assert its dominance, having raised a staggering $666.6 million in total funding to date, making it the most funded startup in the Indian fitness tech landscape.
The $7 million figure for 2025 year-to-date (YTD) reflects a significant moderation in capital inflow, contrasting sharply with the sector’s peak in 2021, when it attracted $387.9 million. Annual funding had already moderated to $48.3 million in 2024. This trend suggests investors are adopting a more measured stance, even as the broader fitness tech ecosystem continues to evolve with innovations in AI and digital wellness.
Cult.fit’s Enduring Market Leadership
Cult.fit, a provider of fitness memberships encompassing group classes, gyms, and at-home workouts, has consistently been at the forefront of the Indian fitness tech boom. Its total funding of $666.6 million underscores its substantial capital base and market penetration. While the majority of Cult.fit’s mega funding rounds—including four exceeding $100 million—occurred in previous years, the company’s parent entity, Cure.fit, did secure a $2 million round from existing investor First Luxembourg SCA on July 18, 2025. This 2025 funding is part of a strategic push towards achieving EBITDA profitability by March 2026.
The company, founded in 2016, has built a comprehensive platform addressing preventive healthcare through engagement, coaching, and delivery across mental wellness, healthy food, and fitness. Its offerings aim to create a holistic fitness experience for its users.
2025 Funding Landscape: A Closer Look at Investments
The $7 million raised by the Indian fitness tech sector in 2025 YTD has been distributed among several startups. Notable among these is FITTR, a platform focusing on personalized fitness and nutrition plans, which secured $3 million in a Series A round from Rainmatter. Other companies like Gabit, Yoska, and Fitelo have also received capital this year.
Despite the overall dip in investment, the sector as a whole has garnered significant capital over the past decade. From 2016 to September 2025 YTD, India’s fitness tech sector has collectively raised $989 million across 203 equity rounds.
Key Funded Startups in India (as of 2025 YTD):
- Cult.fit: $666.6 million (total funding to date)
- HealthifyMe: $145.3 million (total funding to date)
- Ultrahuman: $54.9 million (total funding to date)
- FITTR: $19.9 million (total funding to date, including $3 million in 2025 YTD)
Bengaluru: The Epicenter of Fitness Tech Investment
Geographically, Bengaluru continues to lead India’s fitness tech funding landscape. The city has attracted $897.6 million in total funding to date, primarily driven by the significant contributions from Cult.fit and HealthifyMe. Mumbai follows as the second-largest hub, having secured $33.2 million, with startups like FitCircle, RESET Tech, and AlphaCoach at the forefront. This concentration of investment highlights the pivotal role of these urban centers in fostering innovation within the sector.
Emerging Trends Shaping the Fitness Tech Future
The fitness tech sector is characterized by continuous innovation, with several trends poised to shape its future in 2025 and beyond. These include:
Digital Technology and AI Personalization
AI has emerged as a crucial technology for forward-thinking gyms and fitness studios, offering intelligent workout planning, AI-powered form coaching, and dynamic adjustments during sessions. This personalization is highly valued by consumers, with 51% expressing a preference for tailored experiences from fitness providers.
Wearable Technology and Connected Equipment
Wearable technology, such as smartwatches, fitness trackers, and emerging smart rings, continues to see significant growth. Revenues for wearables are projected to reach $3.8 billion by 2025, offering real-time feedback for users. The integration of these devices with connected gym equipment and fitness apps creates seamless, hybrid fitness experiences.
Hybrid Fitness Models and Community Focus
The demand for flexibility has led to the rise of hybrid fitness models that bridge the gap between home, gym, and outdoor workouts. Furthermore, community-driven fitness programs are gaining traction, with gyms focusing on social connections to improve member retention and satisfaction.
Mental Health and Holistic Wellness
Beyond physical exercise, the fitness tech sector is increasingly incorporating solutions for mental health and holistic wellness. This includes programs for mental wellness, recovery strategies, and an increased emphasis on overall health management.
The Indian fitness tech sector, while experiencing a more cautious investment phase in 2025, continues to be a dynamic market driven by technological advancements and a growing emphasis on health and wellness. The substantial historical funding, particularly for market leaders like Cult.fit, positions the sector for continued innovation and growth, albeit with a renewed focus on profitability and sustainable business models.
