Bengaluru has emerged as the undisputed leader in India’s fitness technology sector, attracting a staggering $897.6 million in total funding over the past decade. This significant investment, driven primarily by key players like Cult.fit and HealthifyMe, underscores the city’s dominance in the evolving health and wellness landscape.
The city’s robust ecosystem, home to 103 fitness tech startups, has positioned it at the forefront of innovation in wearables, connected gym equipment, fitness apps, and AI-powered platforms.
Bengaluru’s Funding Dominance in Fitness Tech
According to a recent report by market intelligence platform Tracxn, Bengaluru accounts for the lion’s share of the $989 million in all-time equity funding secured by India’s fitness tech space across 203 rounds from 2016 to September 2025. Mumbai trails as the second-largest hub with $33.2 million, followed by Pune with $19.9 million. This highlights Bengaluru’s pivotal role in nurturing and scaling fitness technology ventures.
Key Contributors: Cult.fit and HealthifyMe
The substantial funding in Bengaluru’s fitness tech sector is largely attributable to the impressive capital raised by Cult.fit and HealthifyMe.
Cult.fit: The fitness and wellness unicorn has raised a total funding of $667 million across 14 rounds, making it the most funded startup in India’s fitness tech sector. Founded in 2016, Cult.fit offers a comprehensive suite of services including offline fitness centers, online classes, mental wellness programs, and healthy meals through its Cure.fit platform. Notable funding rounds include a $180 million Series F in 2021, a $110.5 million Series D in 2020, a $120 million Series D in 2019, and a $120 million Series C in 2018. Backed by investors like Zomato, Tata Digital, Accel, Temasek, Chiratae, and Kalaari Capital, Cult.fit achieved unicorn status in November 2021.
HealthifyMe: This AI-powered personalized nutrition and fitness coaching platform has secured $145.3 million in funding to date across 11 rounds. Founded in 2012, HealthifyMe leverages advanced meal tracking technology and AI to provide tailored dietary and workout recommendations, along with guidance from an AI coach. Its latest funding round was a Series C round in October 2024 for $20 million, with Khosla Ventures and LeapFrog Investments as lead investors. HealthifyMe, which recently rebranded from HealthifyMe, is also focused on global expansion, particularly into the US market, and is continuously enhancing its AI capabilities.
Broader Trends in India’s Fitness Tech Ecosystem
Despite Bengaluru’s strong performance, the overall Indian fitness tech sector has experienced a funding slowdown in 2025 year-to-date, raising $7 million, a decline from its peak in 2021 when it recorded $387.9 million. However, the long-term potential remains significant, driven by increasing health awareness, supportive policy initiatives, and rapid digital adoption.
The sector comprises over 600 active startups, with 96 having secured equity funding. It encompasses a diverse range of offerings, including wearables, connected gym equipment, fitness apps, and AI-powered platforms for personalized workouts, nutrition tracking, and health monitoring.
Investor Confidence and Market Growth
More than 100 venture capitalists have invested in India’s fitness tech sector. Chiratae Ventures leads with 11 rounds, followed by Blume Ventures and Kalaari Capital, each with 8 rounds. This continued investor interest, despite recent moderation, reflects confidence in the sector’s long-term growth potential.
The India fitness app market alone reached USD 436.14 million in 2024 and is projected to grow to USD 2,453.51 million by 2033, exhibiting a compound annual growth rate (CAGR) of 19.47% during 2025-2033. Factors such as increasing health consciousness, smartphone penetration, affordable mobile data, and the integration of AI, machine learning, and wearable technology are fueling this growth. The post-pandemic environment has also accelerated the adoption of digital fitness platforms, with many users preferring virtual gym sessions and remote training over traditional gyms.
Bengaluru’s continued leadership in fitness tech funding, largely propelled by the success of companies like Cult.fit and HealthifyMe, solidifies its position as a vital hub for innovation in India’s burgeoning health and wellness industry.
