MOUNTAIN VIEW, CA – NBA superstar Stephen Curry has officially partnered with Google, taking on the role of “Performance Advisor” in a multi-year collaboration aimed at integrating his elite athletic insights into Google Health, Google Pixel, and Google Cloud products. The announcement, made prior to Google’s “Made by Google” event, positions the four-time NBA champion at the forefront of AI-powered wellness innovation and smart technology development.
Curry and his team will actively work alongside Google’s health specialists, product developers, and AI engineers to test new products, refine algorithms, and influence the design of future hardware and features. This strategic alliance is designed to infuse Curry’s unparalleled experience in elite athletic performance into technology that benefits both professional athletes and everyday users.
A New Role: Performance Advisor Across Google Ecosystem
As Performance Advisor, Curry will lend his unique perspective to a broad spectrum of Google’s technological endeavors. This collaboration is far more than a typical endorsement, with Google emphasizing Curry’s direct involvement in product development.
Influencing Google Health and Wearable Technology
A significant aspect of Curry’s role will be advising on the evolution of Google Health products and upcoming Fitbit models. He and his team are already providing critical feedback on Fitbit’s new Gemini-powered personal health coach, a chatbot designed to generate customized workout routines and performance targets. Curry will contribute his coaching methods and philosophies to enhance this experience, aiming to make tailored health advice more effective for individual users. Google’s Rick Osterloh, head of platforms and devices, noted that Curry’s “elite insights and our AI technology aren’t just for sports — our work together will show how anyone can use these products and features to maintain a healthier lifestyle and get more done.”
Elevating Performance with Google Cloud AI
Curry is also leveraging artificial intelligence from Google Cloud to enhance his own game. AI-powered insights will analyze his shot quality and sharpen his workout strategies, demonstrating how advanced technology can further refine even a world-class athlete’s performance. This personal use case underscores Google’s commitment to showcasing the practical applications of its AI at the highest level of sport.
The AI Basketball Coach: Perfecting the Jump Shot
A highlight of this partnership is the “AI Basketball Coach,” an experience powered by Gemini models on Vertex AI and MediaPipe. This innovative tool provides detailed form analysis, visual feedback, and personalized coaching tips for players. The technology was recently showcased in real-time at Curry Camp, his annual three-day training event for top student athletes, where participants received hands-on experience and biomechanical feedback on their jump shots. This initiative aims to redefine how athletes approach training, performance, and recovery for the next generation.
Immersed in the Pixel Ecosystem
As part of the multi-year agreement, Curry and his team have fully integrated Google’s hardware ecosystem into their daily lives. They will utilize Pixel phones, Pixel Watches, and Pixel Buds for communication, tracking performance, managing schedules, and benefiting from features like Gemini and Workspace tools. This comprehensive adoption ensures that Curry’s feedback is grounded in a holistic user experience across Google’s device portfolio.
Google Leadership on the Collaboration
Google leadership expressed enthusiasm for the partnership. Rishi Chandra, GM and VP of Health, stated, “To now partner with [Stephen Curry] and infuse that same level of excellence into our product is a game-changer for Google and, even more importantly, for our users.” Sarah Kennedy, VP of Marketing for Google Cloud, added that the collaboration is “a pivotal moment for sports and technology,” highlighting how tools like the AI Basketball Coach are “redefining how athletes approach training, performance and recovery.”
Curry himself views the partnership as an opportunity to embed his performance philosophy into products that can assist both elite athletes and everyday individuals, aligning with his personal focus on health and wellness. The collaboration is set to bring unprecedented insights from one of the greatest athletes of all time into the development of Google’s health, hardware, and AI offerings.
