For decades, Scheller’s Fitness & Cycling has been a cornerstone of the Kentucky and Southern Indiana communities, providing high-quality bicycles, fitness equipment, and expert service. More than just a retailer, Scheller’s has become a trusted partner for those seeking to enhance their health and well-being through cycling and fitness activities. This family-owned business, with multiple locations across the region, has a rich history and a strong commitment to the local communities it serves.
A Legacy of Fitness and Cycling
Scheller’s journey began as a Schwinn bike shop and has evolved into a comprehensive fitness and cycling destination. The business initially operated under names like Okolona Schwinn Cyclery and Middletown Schwinn Cyclery, before adopting the family name “Scheller’s” to represent its brand. As the fitness industry grew, Scheller’s expanded to include home fitness equipment, recognizing the importance of catering to various fitness needs. This evolution led to the establishment of Scheller’s Fitness & Cycling, a name that reflects the company’s dedication to both cycling and fitness.
Over the years, Scheller’s has become deeply integrated into the local cycling scene. They are a sponsor of several prominent cycling events in the Louisville, Lexington, and Clarksville areas and also sponsor their own racing team: Scheller’s Racing. Scheller’s has been recognized as one of Trek Bicycle Company’s Top 50 Retailers in the nation.
Commitment to the Community
The core philosophy at Scheller’s is not merely about selling products, but about serving the community. The company’s long-term success is attributed to the patronage, loyalty, and friendships cultivated with customers. Scheller’s emphasizes a commitment to providing products that enhance the health and well-being of people in the community. The business also focuses on both the cycling and fitness aspects, recognizing the symbiotic relationship between the two.
Products and Services
Scheller’s offers a wide array of products and services to meet the needs of both cycling enthusiasts and fitness-minded individuals.
Bicycles
The stores boast a vast selection of bicycles, including:
- Road Bikes: Designed for speed and efficiency on paved surfaces.
- Mountain Bikes: Built for off-road adventures, equipped with features to handle challenging terrain.
- Hybrid Bikes: Versatile options suitable for both commuting and recreational rides.
- Electric Bikes (E-bikes): Combining traditional cycling with electric assist for added power and range.
- Kids’ Bikes: A variety of sizes and styles for children of all ages.
- Electra Bikes: Known for their comfort and stylish design, these are a popular option for leisure riders.
They carry top brands such as Trek, Electra, and many others, ensuring that customers have access to reliable and high-quality products. Scheller’s also offers an extensive selection of bike parts and accessories, such as tires, tubes, cycling bags, racks, and electronics, meeting all of the cyclists’ needs.
Fitness Equipment
In addition to cycling, Scheller’s also provides a comprehensive range of fitness equipment, including:
- Treadmills: For indoor running and walking workouts.
- Ellipticals: Offering low-impact cardio exercises.
- Home Gyms: Multi-functional equipment to help customers get a full body workout in their homes.
This equipment caters to both residential and commercial needs, underscoring Scheller’s commitment to promoting overall fitness and well-being in the communities they serve.
Expert Services
Scheller’s is also known for its expertise and exceptional service, including:
- Bike Repair: Scheller’s has skilled technicians to handle all types of bike repairs.
- Bike Fitting: Professional bike fitting services ensure customers are comfortable and efficient when cycling, helping to prevent injuries.
- Fitness Equipment Service: Their service department offers in-house maintenance, repairs, and delivery for fitness equipment.
- Bike Rentals: Scheller’s also offers bike rentals, allowing customers to experience different bike types or explore trails.
These services highlight the company’s focus on providing full-service support for all its customers’ fitness and cycling needs.
Locations
Scheller’s has several locations across Kentucky and Southern Indiana, making it accessible to a large number of customers. These locations include:
- Middletown: 11520 Shelbyville Rd, Middletown, KY 40243
- St. Matthews: 132 Breckenridge Ln, Louisville, KY 40207
- Okolona: 8323 Preston Hwy, Louisville, KY 40219
- Lexington: 1987 Harrodsburg Rd, Lexington, KY 40503
- Clarksville: 1000 Veterans Pkwy, Clarksville, IN 47129
- Evansville: 5701 Vogel Rd, Evansville, IN 47715
Each location carries a wide selection of bikes and fitness equipment with knowledgeable staff to help guide each customer to the perfect product for their needs.
Community Engagement and Events
Scheller’s is actively involved in the local community, regularly hosting and participating in various events. These events provide opportunities for community members to engage in cycling and fitness activities. Check the Scheller’s website for a list of any upcoming events.
Why Choose Scheller’s?
Scheller’s Fitness & Cycling offers an exceptional blend of quality products, expert services, and a strong commitment to customer service. Here’s why it remains a top choice for fitness and cycling enthusiasts in Kentucky:
- Extensive Selection: A wide variety of bicycles and fitness equipment from top brands.
- Expertise: Knowledgeable staff provides professional assistance, including bike fitting and repair services.
- Community Focus: A family-owned business with a strong commitment to serving and supporting the local communities.
- Full-Service Support: Offering sales, service, and rentals, making it a one-stop shop for all fitness and cycling needs.
- Longevity: With a history spanning decades, Scheller’s has a proven track record of reliability and customer satisfaction.
Conclusion
Scheller’s Fitness & Cycling is more than just a retail store; it is a community partner dedicated to promoting health and fitness through cycling and exercise. Whether you are a seasoned cyclist, a fitness enthusiast, or just beginning your journey, Scheller’s provides the products, services, and expertise you need to achieve your goals. With its rich history, strong community ties, and unwavering commitment to customer satisfaction, Scheller’s remains a leading destination for fitness and cycling in Kentucky and beyond.
