Scheller’s Cycling and Fitness has been a cornerstone of the Kentucky and Southern Indiana fitness community since 1979. What began as a small Schwinn cyclery has blossomed into a multi-location retailer offering a wide range of bicycles, fitness equipment, and related services. This family-owned business has established itself as a trusted source for both casual riders and serious athletes.
A Legacy of Family and Fitness
Founded by Greg Scheller during the bicycle boom of the 1970s, the business initially operated as Okolona Schwinn Cyclery. Greg’s brothers, Tim and Marty, later joined, solidifying the family nature of the company. Their shared passion for cycling and fitness laid the foundation for the company’s expansion and diversification. This family focus has been a major contributing factor to the success and longevity of Scheller’s, with traditional values shaping their approach to business. From its humble beginning, Scheller’s now boasts six locations across Kentucky and Indiana.
From Bicycles to a Full Fitness Range
Initially, Scheller’s primary focus was on bicycles, but they soon recognized the growing demand for quality fitness equipment. In the 1980s, a customer request for a Trotter treadmill sparked a turning point. This marked the beginning of their foray into fitness equipment, and the brand quickly expanded to include treadmills, ellipticals, and other home fitness solutions. The ability to combine bikes and fitness created a model that many others have attempted to follow. Today, the company has a strong commitment to several prominent cycling events in the Louisville, Lexington and Clarksville communities and sponsors its own racing team: Scheller’s Racing.
Scheller’s Locations and Services
Scheller’s operates multiple locations, each offering a comprehensive range of products and services. Here’s a breakdown of their presence:
Store Locations
- Middletown, KY: Located at 11520 Shelbyville Rd, Middletown, KY 40243
- St. Matthews, KY: Located at 132 Breckenridge Ln, Louisville, KY 40207.
- Lexington, KY: Located at 1987 Harrodsburg Rd, Lexington, KY 40503.
- Okolona, KY: Located at 8323 Preston Hwy, Louisville, KY 40219.
- Clarksville, IN: Located at 1000 Veterans Pkwy, Clarksville, IN 47129.
- Evansville, IN: Located at 5701 Vogel Rd, Evansville, IN 47715.
Product Range
Scheller’s offers a wide array of products including:
- Bicycles: A vast selection of bicycles including road bikes, mountain bikes, hybrid bikes, and electric bikes (e-bikes). They carry top brands such as Trek and Electra.
- Fitness Equipment: A variety of fitness equipment including treadmills, ellipticals, and other home gym essentials.
- Cycling Accessories: A complete range of accessories, including bike parts, tires, tubes, bags, racks, and electronics from brands like Garmin, CamelBak, and Continental Tire.
- Fitness Accessories: A variety of fitness accessories.
Comprehensive Services
Beyond sales, Scheller’s provides valuable services, making them a one-stop shop for fitness enthusiasts:
- Bike Repair: Professionally trained and certified staff offer repairs for all makes and models of bicycles.
- Bike Fitting: Using the latest technology from Trek Precision Fit to ensure the right fit for every rider. They aim to reduce pain and injuries while improving speed and performance.
- Fitness Equipment Service: Full-service fitness equipment repair with on-staff technicians offering both in-shop and on-site services.
- Fitness Equipment Installation: Professional installation services for fitness equipment.
- Bike Rentals: Road and hybrid rental bikes available at the Lexington location.
- Trade-Ins: A trade-in program that allows customers to receive credit towards new bikes or equipment.
Brands and Customer Experience
Scheller’s is known for carrying top-quality brands in both cycling and fitness, including:
Featured Brands
- Trek: As one of Trek Bicycle Company’s top retailers nationally, Scheller’s offers a wide selection of Trek bikes, including models like Marlin, Domane, FX, and Madone.
- Electra: Known for its comfortable and stylish cruisers and e-bikes.
- Other Top Brands: They carry a wide variety of brands like Avid, BiKASE, Bonk Breaker, Burley Design, CamelBak, Cane Creek, Chamois Butt’r, Continental Tire, DeFeet, Denago, Echelon Brand, Endura, Feedback Sports, Finish Line, Fox Racing, Garmin, Greenfield, Hyena, Inspire Fitness, Kryptonite, Kuat, Lee Chi, Lizard Skins, Look Cycles, Louis Garneau, Mirrycle, Mucky Nutz, Ortlieb, Osprey Packs, Park Tool, Praxis, and Wahoo.
Commitment to Customer Satisfaction
Scheller’s prides itself on its commitment to customer service. Numerous customer reviews highlight the knowledgeable and friendly staff, as well as their dedication to helping customers find the right products.
- Knowledgeable Staff: Employees are frequently praised for their expertise and ability to assist customers.
- Friendly Service: The staff are described as friendly and willing to educate customers, taking the time to understand their needs.
- Efficient Service: Many customers have noted the speed and efficiency of the repair services and the helpfulness of the staff.
- Community Focused: They are known for their support of local cycling events and community engagement, reflecting their commitment to the health and well-being of their customers.
Scheller’s commitment to service extends beyond the initial purchase, with ongoing support and maintenance options. This dedication to customer satisfaction has led to a strong reputation in the community. They also offer financing options through Synchrony, Trek, and Klarna.
The Scheller’s Advantage
Scheller’s has built a strong reputation by providing a combination of high-quality products, expert service, and a customer-first approach. Here are some key factors that set them apart:
- Family-Owned and Operated: A long-standing family business with a rich history in the community.
- Extensive Selection: One of the largest selections of bikes and fitness equipment in the area.
- Full-Service Repair Facilities: All retail stores offer full-service bike and fitness repair facilities with on-staff technicians.
- Professional Bike Fitting: Using the latest technology to ensure the best fit.
- Trade-In Program: A convenient trade-in program for bikes and fitness equipment.
- Financing Options: Offering multiple financing options to make purchases easier for customers.
- Strong Community Presence: Sponsoring local cycling events and engaging with the community.
Conclusion
Scheller’s Cycling and Fitness has remained a leader in the Kentucky and Southern Indiana area by focusing on its core values of family, community, and customer service. Their dedication to offering top brands, expert services, and a supportive environment has made them a go-to destination for anyone interested in cycling and fitness. Whether you’re looking for a new bike, home gym equipment, or expert advice, Scheller’s is a brand that stands out with its commitment to quality and customer satisfaction. With a history rooted in a passion for cycling and fitness, Scheller’s continues to be a pillar in the local community.
