DALLAS, TX – EoS Fitness, a rapidly expanding fitness chain known for its High Value. Low Price.® (HVLP) gyms, has announced a groundbreaking partnership to implement EGYM Genius AI-powered software across its clubs. This strategic move makes EoS Fitness the first large gym operator in the United States to fully deploy EGYM’s latest artificial intelligence innovation, aiming to revolutionize the member experience and trainer efficiency.
The launch of EGYM Genius is set to transform how EoS Fitness members engage with their workouts, offering hyper-personalized training plans that adapt in real-time to individual goals, fitness levels, and the specific equipment available at each gym location.
Elevating the Member Experience with Personalized AI Workouts
EGYM Genius leverages a vast database of over seven billion workout data points and 340 million assessment data points, combined with sports science expertise, to craft truly individualized fitness journeys. Upon onboarding, members provide their goals and fitness levels, often including a body composition analysis. The AI then generates a tailored plan that can incorporate cardio, strength, and flexibility exercises, utilizing both smart and traditional gym equipment. This means members receive customized workout plans that are constantly refined based on their performance and progress.
The integration of EGYM Genius with EoS Smart Strength Equipment, powered by EGYM, ensures a seamless and gamified workout experience. These smart machines automatically adjust settings like weight, reps, and rest times to optimize each session, removing guesswork and enhancing effectiveness. Members can track their progress through the EoS Fitness mobile app, monitoring strength improvements, identifying muscle imbalances, and even seeing their “BioAge.” The gamification aspect, including leaderboards, also fosters healthy competition and motivation among members.
Empowering Personal Trainers and Optimizing Club Operations
Beyond member benefits, EGYM Genius is designed to empower personal trainers. By automating the creation of personalized training plans, the AI frees up trainers to focus more on coaching, demonstrating proper form, motivating clients, and driving results. Rowdy Yates, Executive Vice President of Fitness at EoS Fitness, emphasized that this allows trainers to spend less time on logistics and more time on meaningful interactions with members.
The system provides trainers with time-efficient, accurate training plan suggestions that they can easily review, adjust, and share with members through a dedicated app. This not only enhances the trainer’s efficiency but also ensures a consistent and high-quality training experience for members, even in low-staffed facilities where the AI can guide members through optimized workouts.
A Growing Partnership and Industry Impact
EoS Fitness has been a long-standing partner with EGYM, initially utilizing EGYM to power its mobile app and later expanding to include the Smart Strength equipment line. Rich Drengberg, CEO of EoS Fitness, highlighted that the partnership reflects EoS’s continuous focus on innovation and transforming the health and fitness experience. The rollout of EGYM Genius solidifies this commitment, with initial deployment in select locations like Plano, Texas, and Port St. Lucie, Florida, before a nationwide expansion to all clubs equipped with EoS Smart Strength Equipment.
This move by EoS Fitness signals a broader trend in the fitness industry towards AI-powered, personalized solutions. EGYM, a global leader in smart fitness technology, partners with over 24,000 health and fitness facilities worldwide, providing solutions that aim to increase club efficiency, maximize revenue, and elevate the member experience. The introduction of EGYM Genius is poised to set a new industry standard for engagement, retention, and efficiency by bridging smart technology with traditional gym equipment to deliver adaptive, evolving training plans.
As EoS Fitness continues its rapid growth, surpassing 1.5 million members in Q2 and opening new gyms across Arizona, California, Florida, Nevada, Texas, and Utah, the integration of EGYM Genius is expected to further enhance its competitive edge by offering a truly differentiated and results-driven fitness experience.
