Recent buzz has hinted at a new fitness line from global pop superstar Dua Lipa. While the “Training Season” singer has a significant and ongoing presence in the activewear world, official announcements do not indicate an imminent, standalone fitness line hitting gyms soon. Instead, Lipa’s involvement primarily centers around her successful collaborations with sportswear giant Puma and her documented preference for various activewear brands.
Dua Lipa’s Enduring Partnership with Puma
Dua Lipa officially became a global brand ambassador for Puma in November 2020. This multi-year partnership has seen her not just as the face of campaigns, but also as a creative collaborator on multiple collections.
The “Flutur” Collections
Her most notable design collaborations with Puma have been under the “Flutur” banner. These collections, which have seen multiple drops, blend rave culture with ’90s basketball and soccer aesthetics, featuring vibrant colors and Lipa’s signature butterfly logo. The initial “Futur” collection kept things simpler with black and white sweatsuits, while subsequent “Flutur” drops introduced more dynamic and colorful pieces. These lines aim to be versatile, suitable for both streetwear and athletic wear.
“She Moves Us” Campaign Headliner
Beyond design, Lipa also spearheaded Puma’s “She Moves Us” campaign in 2021, an initiative focused on inspiring women to connect and achieve through sport and culture. This role aligns with Puma’s values and Lipa’s own advocacy for women’s issues and gender equality.
Dua Lipa’s Personal Activewear Choices
While her official design work is with Puma, Dua Lipa is frequently seen in a variety of activewear brands, showcasing her personal style and fitness dedication. She is a self-confessed yogini and often shares glimpses of her workouts.
Favorite Brands and Workout Style
Lipa has been documented as a fan of the Australian activewear label The Upside, sporting their seamless sets during her yoga sessions. She has also been seen in pieces from the Wolford x GCDS athleisure range, known for its “futuristic designs for a streetwear-inspired take on activewear.” Her workout routines often include high-intensity interval training (HIIT) sessions, boxing, and Pilates, suggesting a demand for versatile and comfortable athletic wear.
“Training Season” Merchandise and Fitness Connection
Following the release of her single “Training Season” in early 2024, Dua Lipa also launched merchandise associated with the song. While not a full-fledged fitness line, some of these items undoubtedly feature athletic-inspired designs, playing on the song’s theme and her well-known commitment to fitness.
In summary, while there is no confirmed standalone fitness line “coming soon” from Dua Lipa beyond her established Puma collaborations and specific merchandise drops, her strong connection to activewear and her influence in the fitness fashion space remain undeniable. Fans looking to emulate her style can explore her existing Puma collections and the various brands she personally favors.
