As October Prime Day 2025 approaches, consumers are eager to discover significant savings on popular health, wellness, and tech gadgets. While specific deals for future sales events are not yet announced, insights from previous Prime Day events provide a strong indication of what shoppers can expect. Amazon’s “Prime Big Deal Days” (often referred to as October Prime Day) typically kicks off the holiday shopping season with exclusive discounts for Prime members, offering a prime opportunity to invest in high-tech wellness devices like Oura Rings and Therabody products.
When is October Prime Day 2025?
Amazon’s Prime Big Deal Days 2025 is scheduled to return on October 7–8. This 48-hour event is exclusive to Prime members, offering millions of deals across various categories. Historically, Amazon has also held its main Prime Day event in July, with the October event serving as a “warm-up” for Black Friday.
What to Expect: Oura Ring Prime Day Deals
The Oura Ring, a sophisticated smart ring known for its 24/7 health tracking capabilities including activity, readiness, and sleep scores, is often a highly sought-after item during major sales events. Discounts on Oura Rings are generally rare, but Prime Big Deal Days consistently offers some of the deepest savings, particularly on its Gen 3 models.
In past Prime Day events, the Oura Ring 4 has seen discounts of around 15% off, with some finishes dropping below the $300 mark. The Oura Ring Gen3 Heritage style has been discounted by as much as $100, bringing its price down to $199, while the Horizon style has seen $50 savings. It’s also worth noting that the Oura Ring 4, which offers new features like real-time stress tracking and continuous heart-rate monitoring, has been discounted for the first time during Prime Day sales, making these events a prime opportunity for purchase. Shoppers might also find deals on Oura Ring sizing kits, sometimes coupled with an Amazon credit for a future ring purchase.
Anticipating Therabody Device Savings
Therabody, a leading brand in recovery technology, including massage guns and compression boots, is another brand that frequently participates in Prime Day sales. Their products, while an investment, are highly regarded for post-workout recovery and overall wellness.
Previous Prime Day events have featured significant discounts on a range of Therabody devices. Shoppers have seen savings of over 30% on wellness tech, including up to 35% off on items like the massaging Smart Goggles. Other popular Therabody products such as the Theragun Mini 2, TheraFace Pro, Theragun Sense, and various massage gun models (like the Theragun Pro, Elite, and Prime) have also been part of Prime Day promotions, with discounts often reaching 20-35% off. Deals on Theragun models can also include bundles and attachments. It’s also common to find discounts directly on Therabody’s website, sometimes even without a Prime membership, with offers like $300 off the Theragun Pro in past sales.
Other Noteworthy Prime Day Deals to Watch For
Beyond Oura Rings and Therabody devices, October Prime Day is known for offering a vast array of deals across various categories, including electronics, home essentials, and toys.
- Electronics: Expect discounts on popular brands like Beats, Samsung, Fujifilm, LG, and Sonos. Amazon’s own devices, such as Echo speakers, Kindle e-readers, Fire TVs, and Fire tablets, are almost always heavily discounted. Deals on Apple products like AirPods and iPads are also common.
- Home & Kitchen: Major appliances, robot vacuums, and kitchen gadgets from brands like KitchenAid often see price reductions.
- Toys and Games: Look for significant savings on popular toy brands such as LEGO, Fisher-Price, Melissa & Doug, and Squishmallows, with some deals reaching up to 90% off.
Tips for Finding the Best October Prime Day 2025 Deals
To make the most of October Prime Day 2025, consider these strategies:
- Become a Prime Member: Many of the best deals are exclusive to Amazon Prime subscribers. If you’re not already a member, consider signing up for a free trial.
- Monitor Early Deals: Amazon often releases early deals on its in-house brands and other popular products in the days leading up to the official event.
- Utilize Amazon’s Tools: Features like Amazon’s AI shopping assistant Rufus can help navigate the multitude of deals.
- Compare Prices: While Prime Day offers competitive pricing, it’s always wise to compare deals across different retailers. Some brands, like Therabody, may offer similar discounts directly on their own websites.
- Act Quickly on Lightning Deals: Limited-time “Lightning Deals” can offer steep discounts but sell out fast.
- Check Daily: New deals are often introduced throughout the 48-hour event, so check back frequently.
By staying informed and prepared, shoppers can leverage October Prime Day 2025 to secure excellent deals on Oura Rings, Therabody devices, and a wide range of other products, kicking off their holiday shopping with significant savings.