Birmingham, AL – Daxko, a prominent software and integrated payments provider in the health and wellness sector, announced today its acquisition of Exercise.com, a leading fitness management platform. This strategic move, revealed on October 23, 2025, aims to significantly broaden Daxko’s offerings within the rapidly growing boutique fitness market and reinforce its commitment to supporting fitness entrepreneurs across diverse business models.
Strategic Expansion in the Fitness Technology Landscape
The acquisition of Exercise.com is a pivotal step in Daxko’s ongoing strategy to unify and scale technology solutions across the entire fitness ecosystem. By integrating Exercise.com’s innovative platform, Daxko is poised to better serve boutique studios, personal trainers, and coaches who rely on robust, specialized tools.
Jeff VanDixhorn, CEO of Daxko, emphasized the importance of this development. “This acquisition reinforces our commitment to serving fitness businesses of every size and model, from independent studios to multi-location clubs,” VanDixhorn stated. “Exercise.com’s proven platform and team align perfectly with our strategy to help fitness organizations thrive while improving the lives of the people and communities they serve.”
Uniting Innovation and Scale
The union brings together Daxko’s established infrastructure and extensive market reach with Exercise.com’s deep expertise in boutique fitness technology. Exercise.com, known for its custom-branded apps, workout logging, scheduling, and client relationship management (CRM) features, will continue to operate under its existing platform and team. This continuity will be bolstered by Daxko’s resources, enabling accelerated innovation and expanded scale.
Joel Ohman, Founder and CEO of Exercise.com, shared his optimism about the future. “The future of boutique fitness belongs to the platforms that help owners run smarter, connect deeper, and grow faster,” said Ohman. He added that “joining Daxko, a recognized leader in fitness, gives us the reach, resources, and go-to-market strength to take it further—bringing more value to fitness professionals and their members.”
Aldor H. Delp, President of Boutique Fitness at Daxko, further highlighted the synergy, noting, “Exercise.com has created an exceptional platform that serves the evolving needs of boutique fitness businesses.” Delp continued, “With Daxko’s reach and investment, we’ll help this technology scale faster and deliver even greater impact for studios, coaches, and hybrid fitness models.”
Enhancing the End-to-End Fitness Ecosystem
The combined entity plans to create a more tightly integrated, data-driven ecosystem that connects coaching, operations, and payments into a single platform. This integration is designed to help fitness businesses measure results more effectively and achieve faster growth.
Daxko, founded in 1998, has a long history of providing cloud-based suite solutions, including operations automation, payment processing, and member engagement tools, to a wide array of health and wellness organizations, from YMCAs to large health clubs. The company powers over 10,000 facilities across 68 countries. Exercise.com, established in 2010, has been a key player in providing comprehensive management software specifically tailored for personal trainers and boutique studios.
A History of Strategic Acquisitions
This acquisition is the latest in a series of strategic moves by Daxko to expand its technological offerings and market presence. In recent years, Daxko has acquired other significant platforms, including Vision and ARC to enhance its reach in community organizations, ShapeNet for broader fitness management, GroupEx PRO for group exercise management, and SugarWOD for affiliate and boutique gym workout tracking. These integrations underscore Daxko’s commitment to building a seamless network of solutions that help fitness businesses thrive, operate efficiently, and make a lasting impact in their communities.
Outlook for the Fitness Industry
The financial terms of the Daxko-Exercise.com deal were not disclosed. Vista Point Advisors served as the exclusive financial advisor to Exercise.com during the acquisition.
This acquisition is set to benefit a wide range of fitness professionals and their members by offering more robust, integrated tools. As the fitness industry continues to evolve, particularly with the rise of hybrid and online models, integrated platforms like those offered by Daxko and now including Exercise.com, will be crucial for businesses seeking to modernize and engage with diverse demographics, including Gen Z.
