Reebok has officially entered the competitive health technology market with the launch of its inaugural fitness smart ring, the Reebok Smart Ring, announced on Friday, October 17, 2025. This strategic move signals the brand’s renewed focus on performance innovation, integrating technology, data, and community-driven fitness into its offerings. The launch is complemented by a significant global partnership with F45 Training, a boutique fitness franchise, further solidifying Reebok’s commitment to connected fitness.
The Reebok Smart Ring is now available for purchase on Reebok.com, priced at $249.
Key Features and Functionality of the Reebok Smart Ring
The Reebok Smart Ring is designed as a lightweight, 24/7 wearable device that offers comprehensive biometric tracking to help users monitor their health and optimize recovery.
Advanced Health Tracking Capabilities
The smart ring continuously monitors several key health indicators:
- Heart Rate and Heart Rate Variability (HRV): Provides continuous insights into cardiovascular activity.
- Blood Oxygen Levels (SpO2): Offers manual saturation measurements and historical trends.
- Sleep Stages: Tracks light, deep, and REM sleep to offer a detailed picture of rest quality, along with sleep scores and data-driven guidance for recovery.
- Skin Temperature: Detects shifts in overnight baseline temperature, which can indicate early illness, hormonal changes, or overtraining.
- Stress Monitoring: Utilizes HRV and resting heart rate to help users stay ahead of rising stress levels and guides them toward coping strategies.
- Activity Levels: Tracks steps, distance, and calories throughout the day, with an exercise mode that adapts to various activities like lifting, cycling, or sprinting.
The “One Score” for Daily Readiness
All the collected biometric data is distilled into a single, intuitive “One Score.” This holistic metric provides users with a quick and clear understanding of their daily readiness and recovery, helping them decide when to push harder or prioritize rest.
Design, Durability, and Battery Life
Crafted for seamless wear, the Reebok Smart Ring features a discreet, low-profile, and feather-light design for continuous comfort. It boasts a battery life of up to seven days and is water-resistant to 5 ATM, making it suitable for swimming or showering.
Reebok Fitness App Integration
The smart ring connects to the Reebok Fitness App, which serves as the central hub for users to track trends, view insights, and customize settings. Every ring purchase includes a one-year Reebok Fitness membership, granting access to over 1,000 hours of guided workouts, wellness programs, and recovery insights. While the premium content requires a subscription ($9.99/month or $99.99/year after the first year), core health tracking functions like heart rate, sleep, and activity remain available even without a renewed membership.
Strategic Partnership with F45 Training
Central to Reebok’s entry into the health tech space is its multi-year global partnership with F45 Training. This collaboration aims to merge Reebok’s performance authority with F45’s community-driven training philosophy.
Enhancing the F45 Experience
Starting in 2026, Reebok will become the official provider of footwear, apparel, and wearables for all F45 Training studios. This includes outfitting F45 coaches in custom-designed Reebok uniforms and launching an exclusive co-branded member collection. The partnership extends beyond apparel, incorporating custom Reebok x F45 workouts, athlete-led classes, live events, and digital storytelling designed to inspire members. F45 studios are already offering special member discounts on the Reebok Smart Ring, encouraging gym members to use the device to measure recovery and readiness before classes.
Competing in the Smart Ring Market
The Reebok Smart Ring enters a growing market already occupied by established players like the Oura Ring, Ultrahuman Ring, and the anticipated Samsung Galaxy Ring. Reebok’s approach, combining robust health tracking with a strong community-driven fitness partnership, positions it as a notable contender in this increasingly competitive segment of wearable technology. The brand’s deep roots in athletic performance suggest a focus on delivering reliable data and a smooth user experience.
