Fitness influencer Ashton Hall, known for his health, lifestyle, and business content, has responded after his elaborate morning routine went viral, sparking widespread debate and amusement online. The 29-year-old, who boasts millions of followers across Instagram, TikTok, and YouTube, found his meticulously documented daily regime under scrutiny after a clip was shared on X (formerly Twitter) by the account @tipsformenx. The video, showcasing a routine that begins before 4:00 AM, quickly garnered attention, with viewers questioning its authenticity and practicality.
The Routine That Broke the Internet
Hall’s morning routine, which he calls “the morning routine that changed my life”, begins at 3:52 AM and includes a series of unconventional practices:
- Mouth Taping: Hall starts by removing mouth tape, a practice some believe reduces snoring and improves sleep apnea.
- Early Morning Workout: A workout session occupies the time between 4:00 AM and 4:20 AM.
- Journaling and Motivation: Followed by journaling and watching motivational videos.
- Icy Plunge: Dunking his face into a bowl of ice and Saratoga Spring Water.
- Gym Session: A second workout at the gym, including treadmill sprints, until 7:30 AM.
- Pool Time: A swim in the pool.
- Banana Peel Facial: Snacking on a banana and rubbing the peel on his face, a practice some believe helps with acne and hyperpigmentation.
- Another Icy Plunge: A second ice bath facial before starting work.
The demanding schedule and unusual practices, particularly the banana peel facial and the repeated ice water plunges using Saratoga Spring Water, left many social media users in disbelief.
Social Media Reacts: From Confusion to Comedy
The internet response to Hall’s routine was swift and ব্যাপক. Users on X and other platforms expressed a mix of confusion, skepticism, and amusement. Some questioned the practicality and purpose of the routine, with comments like “This is not life” and “Comedy gold” appearing frequently. Others poked fun at specific elements, such as the seemingly random inclusion of Saratoga Spring Water and the time jumps during his pool session. Even prominent figures like Mr. Beast and sports teams joined in, creating memes and parodies of the routine.
The online mockery also highlighted the perceived lack of substance in Hall’s morning, with some suggesting he was prioritizing clicks and views over genuine productivity. One user sarcastically commented, “Imagine waking up at 3:45 am but literally getting nothing done by 9 am apart from exercise and eating.”
Saratoga Water Sees a Surge
Despite the criticism, Hall’s video had a tangible impact. Saratoga Water, prominently featured throughout the routine, saw a reported 1,379% increase in Google searches. This surge in interest demonstrates the power of influencer marketing, even when the content is perceived as bizarre or humorous. Some have estimated that the video generated $1.8 million in EMV (Earned Media Value) for Saratoga Water.
Hall’s Response: Embracing the Memes
In response to the viral sensation, Hall released a new video that subtly acknowledges and embraces the memes and reactions. While maintaining the format of his morning routine videos, Hall incorporated several self-aware references:
- Hovering Leap: Hall included a scene where he leaps into the air and appears to hover for four minutes, a clear nod to the time discrepancies noticed in his original video.
- Scrolling Through Memes: During breakfast, Hall is shown scrolling through social media posts about himself, including those from Drake, Mr. Beast, and The Shade Room.
- Saratoga Water and Banana Peel Facial: Hall made sure to include plenty of Saratoga Spring Water placement, multiple facial cold plunges, and an additional banana peel facial, all points from the previous clip that drew widespread discussion.
- “10,000” Reference: Hall also alluded to a cryptic piece of business advice from his previous video, stating, “You’ve made your first 10,000. Congratulations. We gotta do at least 20, bro.”
By playfully addressing the criticism and incorporating the memes into his content, Hall demonstrated a savvy understanding of internet culture and turned a potentially negative situation into an opportunity for further engagement.
The Rise of “Hustle-Core” and the Question of Authenticity
Hall’s viral routine has reignited the debate surrounding “hustle-core” culture and the pressure to optimize every aspect of one’s life for productivity. While some admire the discipline and dedication displayed in such routines, others question their authenticity and sustainability. The criticism leveled at Hall suggests a growing skepticism towards overly curated and performative displays of wellness and productivity on social media.
Expertise and Authority
Ashton Hall is a self-proclaimed fitness and business entrepreneur. Hall told The Ritz Herald in a 2022 interview that he decided to launch an online training platform during the pandemic, providing home workout solutions for those unable to access gyms. His content focuses on fitness, lifestyle, and business, often showcasing his athletic journey and offering inspiration to his followers.
Conclusion: A Lesson in Viral Marketing and Self-Awareness
Ashton Hall’s viral morning routine serves as a case study in the power of social media, both for its ability to amplify content and for its capacity to generate instant feedback. While the routine itself was met with skepticism and mockery, Hall’s response demonstrates the importance of self-awareness and adaptability in the world of online influence. By embracing the memes and turning the criticism into content, Hall has not only extended the shelf life of his viral moment but also solidified his position as a savvy and engaging content creator. Whether his routine is genuinely life-changing or simply a performance for the cameras, one thing is clear: Ashton Hall knows how to capture attention in the digital age.
